Article Categories

»	Arts & Entertainment
»	Automotive
»	Business
»	Careers & Jobs
»	Education & Reference
»	Finance
»	Food & Drink
»	Health & Fitness
»	Home & Family
»	Internet & Online Businesses
»	Miscellaneous
»	Self Improvement
»	Shopping
»	Society & News
»	Sports & Recreation
»	Technology
»	Travel & Leisure
»	Writing & Speaking

Reprint Article Code

Category: Articles » Internet & Online Businesses » PPC Search Engines » Article » Article Code

Search and Directories - Time for a Real Change

A strong integration of social networking, blogs, and search will be important to success in ecommerce for the near future. Bloggers reportedly drive qualified traffic, comparable to major news sites. The relationship between social networks, search engines, and blogs confirms what we already know about word-of-mouth and telephone directories in the real world, but it can be much more efficient on the net. Ebay.com has already devised, and systematically refined, a word-of-mouth system over the last 10 years. If you aren't familiar with this system you should see how feedback is left by any member, buyer or seller, ... read more

Article Title:

Article Body:

A strong integration of social networking, blogs, and search will be important to success in ecommerce for the near future. Bloggers reportedly drive qualified traffic, comparable to major news sites. The relationship between social networks, search engines, and blogs confirms what we already know about word-of-mouth and telephone directories in the real world, but it can be much more efficient on the net.
Ebay.com has already devised, and systematically refined, a word-of-mouth system over the last 10 years. If you aren't familiar with this system you should see how feedback is left by any member, buyer or seller, for every transaction. Comments are encouraged and are easily read by any member about themselves or other members.
Ebay.com also has a some interesting numbers prominently displayed next to the members name. These numbers show: 1) how many transactions a member has made totally and 2) the percent of those transactions that were rated as satisfactory by the cotransactor. These numbers say a great deal to Ebay.com members.
From these two numbers alone you can see much business a member has transacted and how happy are their customers. Many Ebay members won't transact with members holding less than a 97%. Some Ebay members won't transact with other members unless they hold over 100 transactions and have a 99 -100% rating.
I can't remember seeing any members, recently, that have less than a 95% rating. And there is a somewhat effective system for determining what members are overly critical in their judgments. Ebay also provides a dispute resolution process. And there are discussion forums available as well.
Similar systems will find their way to all internet transactors because they work. They are not foolproof but I have seen Ebay's system work very well at weeding out the manipulators and con artists, and at the same time promote the honest and helpful members.
A legitimate, comprehensive Web directory is long overdue. The search engines have been able to stay just ahead of a truly legitimate directory by some refinements, but they have been so profit-motivated and controlling in their changes and methods that their days as major sources of the "information" pie graph are numbered.

Author Bio:

Some other recently published ppc search engines articles

Pay Per Click Services UK by Kath Dawson
There are three main UK pay per click services which can be used for advertising online. They are provided by the most popular ...

PPC Or SEO - Which Should You Choose? by Kath Dawson
The number of consumers making purchases online continues to rise, many companies now use Search Engine Marketing (SEM) to try and drive more visitors to their web site so they can take advantage of this growing market. ...

How you can Uncover the Secrets to Internet Marketing. part 7 by William Milligan
In my last article (part 6) I shared the fifth step with you concerning the secrets to Internet Marketing. I'm going to ...

Three Mistakes You Should Avoid in Google Adwords by Isaac Chu
You may try the Google Adwords and post an ad to promote your company or product. You can setup an ad in 15 minutes and let the world ...

"Adentify" is the new find from ABCSearch and it is here to pay! by Josh Merrin
ABCSearch, the world's largest privately held meta-search engine handles over 85 million searches a day across its distribution channels and network of Meta Crawlers. Currently, ABCSearch connects thousands of advertisers ...

Getting The Most Out of Your Pay-Per-Click and Keyword Campaign by Shirley Kelly
Before you start your next Pay-Per-Click or keyword campaign, you had better get a good understanding of what to do and what not to do or you will spend far more money than you intended and ...

Publisher Guidelines

You may reprint this article electronically in your newsletter or on your website, free of charge.

If you reprint this article from our site, then you must keep everything intact. This includes the articles title, author name, articles body, authors bio / resource box, the links contained within the article, all copyright notices and the link pointing back to our site. All links within the article must also be made active / hyperlinks.